Work

Products I owned end to end, from the first messy sketch to the thing in people’s hands. Case studies for what I’m building now, links for everything before it.

Current, case studies5 projects
01Ellum AI, An AI operating system for marketing teams.Ellum AIMarketing automation · AI agentsWeb + mobile apps · 2024 -
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02Mottars, Buy or rent cars, source parts, find repairers.MottarsAutomotive · Cars, parts and repairers · NigeriaWeb + PWA · Nov 2025 —
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03Vettika, First-round interviews, on autopilot.VettikaHiring · Voice AI screeningWeb app · 2026
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04SolarBuilders, Nigeria's first verified solar marketplace.SolarBuildersRenewable energy · NigeriaMarketplace · 2026
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05Breadcrumbs, Drops a trail as you walk. Walks you back along it.BreadcrumbsNavigation · Personal safety, offline-firstMobile app iOS + Android · May 2026 —
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Archive.

5 earlier builds
Rides.co

Rebuilt onboarding around AI-driven knowledge search; completion time down 60 to 70%, retention up ~25%.

Mobility · Product Manager
2025
BlueTide Group

Digital product and web platform for a North American re-refiner producing sustainable base and process oils.

Sustainability · Digital product
2025
Simoles

Directed Web3 MVP delivery for messaging DApps and a trading platform built for community adoption.

Web3 · Messaging & DEX
2024
EVUSA

Design prototypes, onboarding strategy and product-market-fit recommendations for B2B partnerships.

B2B · Product & Design
2023-24